About Us: We are a small business selling products via ecommerce. We are seeking to hire a talented person skilled in Social Media Marketing and Influencer Marketing. This position can grow into long term, stable, employment.
This is a performance and results driven role, we are looking for candidates with experience growing a brand’s social presence, audience and reach using social media and influencer / creator content marketing.
You should possess a knack for problem-solving, strategic thinking, and have a strong aptitude for research to excel in this role. Our team is dedicated and thrives on coordinated collaboration. The ability to manage multiple tasks simultaneously is crucial. If you prefer tackling projects or tasks one at a time, this position might not be the best fit for you.
The Role: As a Content Strategist, you’ll be jumping into the world of content creation, written, video and audio, focusing on showcasing our products and telling our brand stories.
Dynamic Job Responsibilities: Our job description isn’t etched in stone because this role is brand new. We need someone who’s adaptable and ready to learn on the go. You’ll be exploring various content sources, from YouTube to podcasts, to explore the latest and most innovative content strategies, tools and techniques.
Team Player: You’ll work closely with our video editor, catalog manager, production manager, project manager and influencer marketing manager.
Key Responsibilities
- Product Descriptions: Work with catalog manager to craft product descriptions and features/benefits list that accurately reflect the product and incorporate copy writing strategies and techniques to help sell the product.
- Social Media Captions: Where needed, help craft captions for social media posts.
- Video Scripts: Currently, we have two video types – videos where the person in the video is speaking/talking either in voiceover or on camera and videos where the voiceover is created by AI. Your role will be to help build these scripts for both creators and voiceovers.
- AI Audio Creation: You’ll us AI tools to create audio (voiceovers). You’ll need to develop a good ear for understanding if the generated audio has proper pronunciation, pausing and emotional inflection.
- AI Storyboarding/Concept Development: At times, you will use AI to create visual storyboards for content, to communicate concepts, product staging and video staging.
- Talent Scouting: Monitoring social media, freelance websites, and other sources to find talent that could be appropriate for our products and brands. You’ll also be responsible for the initial outreach and gathering rate/fee information to pass along to our Influencer/Creator Marketing Manager.
- Content Research: Researching different strategies, skills and technique for developing brand and product content. Cataloging content angles for future use, proposing strategies to use in creator videos or voiceover videos. Working with the video editor to polish video concepts.
- Content Library: We have a content library where we store interesting posts/videos from other brands. We use this content library to help us understand what could work for our products/brand. You will catalog content in this library as well as save/download interesting content that you find, for inclusion in this library (baserow database).
Daily / Weekly Goals and Responsibilities
- Assist catalog manager with product descriptions, as needed.
- Assist video editor with Amazon product video on-screen text, features and benefits, as needed.
- Research and develop scripts for videos, whether for creators or voiceovers.
- Work with Influencer/Creator Manager, Video Editor and Ecommerce Manager to ensure content is being produced and published efficiently, review content for potential edits or rewrites/reshoots.
- Curate content for content library.
- Assist with talent scouting as needed.
- Additional tasks as needed.
AI Tools
In this role, you will be expected to use AI daily, to assist with content development. In using AI, you will be expected to learn how to best use the tools to generate usable output, but most importantly you will be expected to develop the skill to understand where and how to edit AI content to make it usable.
If you’ve done really great work in a previous job, let us know in the comments below.
We are looking for someone with the following experience:
Requirements:
- Creativity
- Social Media marketing
- Independent learner
- Excellent written and verbal communication skills
- Attention to detail
- Problem solver
Bonus Skills:
- Canva, Photoshop or Illustrator
- Airtable
- Clickup
You can work from home, with a flexible schedule. We are based in Northern California in the USA. We are looking for someone to start IMMEDIATELY! Please apply using the form below: